Custom Builds

YOUR VISION.
OUR HANDS.

Tell us how you fish — we'll build the rod. Every custom build is hand-crafted in California with premium components, dialed to your exact specs.

3–6
Week Build Time
100%
Hand Built in CA
24HR
Consult After Deposit
SW + FW
Salt & Freshwater
The Process

FROM DEPOSIT TO DELIVERY

Four steps. Zero guesswork. We handle the build — you handle the fish.

01
Place Your Deposit
Lock in your build with a $300 deposit. No forms, no hassle.
02
Design Consultation
We reach out within 24 hours to discuss species, technique, blank, components, wraps, and finish.
03
Hand-Built for You
Your rod is crafted start-to-finish in our California shop. We send progress updates along the way.
04
Ship & Fish
Final balance, then your rod ships. Carefully packaged, ready to hit the water.
Every Build Includes

WHAT YOU GET

No shortcuts. No off-the-shelf builds pretending to be custom.

🎯

Species-Specific Blank Selection

We match the blank to how you fish — species, technique, water type, and personal casting style.

⚙️

Premium Components

Fuji, Alps, and RainShadow components. Corrosion-resistant hardware rated for saltwater and freshwater abuse.

🎨

Custom Thread Wraps

Choose your colors, patterns, and decorative wraps. Names, logos, cross-wraps — anything you can dream up.

🧪

Flex-Tested Guide Spacing

Every guide is taped, flex-tested, and adjusted before wrapping. Factory spacing is just our starting point.

Custom Grip & Handle

Cork, EVA, hypalon, carbon fiber, shrink tube — shaped and turned to fit your hand and your style.

📦

Progress Updates + Safe Shipping

Photo updates during the build. Ships in a heavy-duty rod tube, fully insured and trackable.

$300
Deposit to Start

READY TO LOCK IN
YOUR BUILD?

Your deposit reserves your spot in the build queue. We'll reach out within 24 hours to finalize every detail — blank, components, wraps, and finish. No rod knowledge required.

  • 24-hour personal consultation
  • 3–6 week build turnaround
  • Progress photos during the build
  • Final balance due before shipping
Pay $300 & Start Your Build
Your Build Starts Here
Add a finished rod image here to showcase your craftsmanship

COMMON
QUESTIONS

Don't see your answer? Hit us up directly — we're always happy to talk rods.

Contact Us
Most builds are completed in 3–6 weeks depending on complexity and current queue. Decorative wraps, weaving, or specialty components can add a bit of time. We'll give you an honest timeline during your consultation and keep you updated throughout.
We'll contact you within 24 hours to start your design consultation. We'll discuss species, technique, water type, blank options, components, thread colors, grip materials, and any custom touches you want. No rod-building experience needed — we'll walk you through everything.
Not at all. Just tell us how you fish — target species, preferred technique, water type, and any aesthetic preferences — and we'll handle every technical decision. That's the whole point of a custom build.
Absolutely. Names, logos, custom thread patterns, cross-wraps, marbling — you name it. We've done everything from tournament team rods to gifts with personal inscriptions. Share your ideas during the consultation and we'll make it happen.
Custom builds vary based on blank, components, and the complexity of your design. We'll give you a transparent quote during your consultation before any additional work begins. The $300 deposit goes toward your final total.
Yes. We ship across the U.S. and internationally. Every rod ships in a heavy-duty rod tube, fully insured with tracking. Final shipping cost is calculated with your balance based on destination.

FAQ

How long does it take to build a custom rod?

We typically complete custom builds in 3-6 weeks depending on the complexity. We'll keep you updated throughout.

What happens after I place my deposit?

We'll contact you within the next 24 hours to discuss details.

Do I need to know a lot about rods to order?

Nope! Just tell us how you fish and we'll take it from there. We'll guide you through the rest.

Can I get my name, logo, or custom wrap?

Absolutely. Let us know what you want and we'll bring your vision to life!